Know Your Guests
Before you fix anything, you need to see everything. Free.
Your full review picture starts here. Where reviews are coming from, who's writing them, when volume peaks, and whether your team is keeping up with responses. No AI, no prioritisation - just the clean, accurate numbers behind your chain's review activity. Every property.
Pulse · 01
Review Volume & Trends
How much feedback is your chain generating - and is it growing?
Total review count across all properties and platforms. Monthly velocity, current vs. prior period, and which properties are falling behind. A chain with declining review volume is flying blind - you can't fix what you're not seeing.
What you see: Total count, monthly trend, velocity (current vs. prior period), review depth (short / medium / long / detailed), text vs. non-text split.
Monthly Review Volume
650
This month
+10.2%
vs last month
35%
with text
Pulse · 02
Platform Mix
Booking, Google, Expedia, TripAdvisor - where are your reviews actually coming from?
Most chains are over-indexed on one platform and underexposed on others. Platform mix shows you exactly where your review activity sits - so you know where your rating is being built and where it's being ignored.
What you see: Review count and share % per platform, month-over-month volume change per platform.
Platform Mix · 12 Properties
Pulse · 03
Guest Demographics
Know who's reviewing you before you try to improve what they think.
Traveler type (couples, solo, families, business) and guest origin (country/region). If 38% of your reviewers are couples and your couples score is dragging, that's not a footnote - that's a portfolio problem with a specific fix.
What you see: Traveler type breakdown, guest origin by country, room type, nights stayed.
Guest Demographics
Traveler type
Top guest origins
Pulse · 04
Review Heatmap
When are guests leaving reviews - and when is your team most exposed?
A day-of-week × month grid shows your peak review periods at a glance. Know when volume spikes, know when coverage is thin. Response timing matters - this is where you plan for it.
What you see: Day-of-week × 12-month grid, peak and low-volume period identification.
Review Volume Heatmap
Pulse · 05
Response Rate
Response rate affects your Booking.com ranking before a guest reads a single word.
Booking.com and Google both factor response rate into visibility. A chain that's slow to respond loses positioning even when its rating is solid. Track response rate and see exactly where the gap is.
What you see: Overall response rate, responded vs. unresponded counts.
Response Rate
Pulse · 06
Platform Health
Month-over-month changes per platform - nothing slips past without a number.
Volume delta and trend direction - per platform, every month. Google dropping while Booking holds steady isn't noise. It's a signal. Platform health puts it in front of you.
What you see: Per-platform MoM volume change, trend direction.
Platform Health · Volume
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