Know Your Guests
Before you fix anything, you need to see everything.
Your full review picture starts here. Where reviews are coming from, who's writing them, when volume peaks, and whether your team is keeping up with responses. No AI, no prioritisation - just the clean, accurate numbers behind your chain's review activity. Every property.
GuestIQ · 01
Every Platform, Official vs. Tracked
Your official rating and what's actually happening this period - side by side.
Booking, Google, TripAdvisor, and Expedia are always shown together, whatever platform you're filtered to. See the official displayed rating next to what your reviews actually averaged this period, per platform - so you know exactly where the gap is, and on which platform.
What you see: Avg rating per platform for the selected period, review count, response rate, official displayed rating - all four platforms, always visible.
Platforms · Tracked vs. Official
GuestIQ · 02
Guest Type & Length of Stay
Not just who's reviewing you - how each group actually rates you.
Couples, solo travelers, families - each segment comes with its own rating, not just a share of volume. Same with length of stay: a one-night guest rates you differently than someone staying a week. When a segment is dragging your average down, you'll know exactly which one and by how much.
What you see: Guest type breakdown by share and rating, length-of-stay buckets (1 night / 2-3 / 4-6 / 7+) by rating, filterable by room type.
Guest Type · Share & Rating
Solo travelers rate you highest. Families are your lowest-scoring segment this period.
GuestIQ · 03
Countries of Origin
Know exactly which markets love you - and which don't.
See where your guests are actually coming from, and how each country rates you. Toggle between share of reviews and share of rating impact. A market that's 15% of your volume but rating you two points below everyone else is worth knowing about.
What you see: Country breakdown by volume or by rating, review count and average rating per country, cross-filterable by room type.
Countries of Origin
GuestIQ · 04
Room Type Comparison
Your best room and your worst room, side by side.
Every room type gets its own rating. See which one guests consistently love and which one is quietly costing you points - filterable by guest type, so you know if it's a families problem or a couples problem.
What you see: Highest-rated and needs-attention room types, rating and review count per room type, filterable by guest type.
Room Type Comparison
Highest Rated
Deluxe Double
7.9
Needs Attention
Garden Suite
6.1
Garden Suite is your weakest room type this period - fixing it would lift the overall rating.
GuestIQ · 05
Rating Distribution & Quotes
The real spread behind your average - and the actual words guests used.
An average hides the shape of your feedback. See exactly what share of guests gave you a 10 versus a 5, and read the real quotes from the reviews behind those numbers - not just the categories they were sorted into.
What you see: Full rating histogram (10-perfect down to 5 and below), real guest quotes with platform, date, and rating attached.
Rating Distribution
GuestIQ · 06
Replies & Response Rate
See exactly how many reviews are waiting on your team, right now.
Response rate broken down by rating band - because a chain that replies fast to 10s but ignores its 4s has a real problem. A live count of reviews still awaiting a reply keeps the queue visible, not buried in a tab nobody checks.
What you see: Response rate by rating band, count of reviews awaiting a reply, direct link into ReplyIQ to close the queue.
Response Rate by Rating
17 awaitingGuestIQ · 07
Volume & 13-Month Trend
Track your rating against the official score, every single month.
A monthly view of how many reviews are coming in, plus a 13-month trend of your average guest rating - always shown in full, with the current period highlighted. See it against the platform's official displayed rating, so you know not just where you are, but how far off the official number you're tracking.
What you see: Monthly review volume chart, 13-month rating trend, delta vs. the platform's official displayed rating.
Monthly Review Volume
650
This month
+10.2%
vs last month
35%
with text
Start with the full picture.
Connect your properties in under 5 minutes. No IT. No credit card. See your chain's review data exactly as it is.