Terms of Service

1. Acceptance of Terms

By creating an account or using the UpStar platform ("Service"), you agree to be bound by these Terms of Service. If you do not agree, do not use the Service.

2. Description of Service

UpStar is a B2B analytics platform designed for hotel managers. We aggregate publicly available guest reviews from Online Travel Agency (OTA) platforms — including but not limited to Booking.com, Google, Expedia, and TripAdvisor — and apply AI-powered analysis to surface actionable insights, generate response suggestions, and provide performance analytics.

3. Data Collection & OTA Platform Data

By using the Service, you acknowledge and consent to the following:

• Per-hotel data collection: UpStar collects publicly available review data exclusively for the hotel properties you register on the platform. We do not collect data for properties you do not own or manage.
• OTA platform data: We use automated tools to gather publicly available guest reviews, ratings, and associated metadata from OTA platforms including Booking.com, Google, Expedia, and TripAdvisor. This data is publicly visible to any internet user on these platforms.
• Purpose of data collection: All collected data is used solely to provide you with analytics, insights, AI-generated response suggestions, and other data-driven features that help you better understand and manage your guest feedback.
• No third-party sharing: We do not sell, license, or share your hotel's review data with any third party. Data is used exclusively within the Service for your benefit.

4. Your Responsibilities

• You represent that you are the owner, operator, or authorized representative of the hotel properties you register on UpStar.
• You are solely responsible for how you use AI-generated response suggestions. UpStar provides response drafts as a convenience tool — you review, edit, and post responses to OTA platforms at your own discretion.
• You agree not to misuse the Service, including using it for properties you are not authorized to manage.

5. AI-Generated Content

UpStar uses artificial intelligence to generate response suggestions and analytical insights. AI-generated content is provided as-is for your review and editing. UpStar does not guarantee the accuracy, appropriateness, or completeness of AI-generated content. You are responsible for reviewing all AI-generated responses before posting them to any platform.

6. Subscriptions & Billing

Certain features of the Service require paid subscriptions or add-ons. Billing is handled through Stripe. By purchasing a subscription, you agree to the applicable pricing and renewal terms displayed at checkout. Subscriptions auto-renew monthly unless canceled before the next billing cycle.

7. Intellectual Property

The UpStar platform, including its design, features, and underlying technology, is the intellectual property of UpStar. Guest reviews collected from OTA platforms remain the property of their respective authors and platforms. AI-generated response suggestions become yours to use freely once generated.

8. Limitation of Liability

UpStar is provided "as is" without warranties of any kind. We are not liable for any damages arising from your use of the Service, including but not limited to loss of revenue, data, or business opportunities. Our total liability shall not exceed the amount you paid for the Service in the 12 months preceding any claim.

9. Termination

Either party may terminate this agreement at any time. Upon termination, your access to the Service will cease and your data may be deleted after a reasonable retention period. You may request data deletion at any time by contacting us.

10. Changes to Terms

We may update these Terms from time to time. Continued use of the Service after changes constitutes acceptance of the updated Terms. We will notify you of material changes via email or through the Service.

11. Contact

For questions about these Terms, please contact us at omri@upstar5.com.