Own Your Rating
Know your rating. Know why it's there. Know which segment is holding it back.
Know Your Guests tells you what's happening. Own Your Rating tells you how good it actually is. Average, median, latest - broken down by platform and by segment. A 12-month trend line so you know if you're on the way up or the way down. And static breakdowns so you can find the specific guest profile that's dragging your chain average lower than it should be.
Radar · 01
Rating Overview
Avg, median, latest - three numbers that tell you where your chain actually stands.
One number isn't enough. The average hides outliers. The median shows what most guests actually experience. The latest tells you which direction you're moving. Together, they give you something a single score never can: context.
What you see: Avg rating (last 90 days), median rating (50th percentile), latest review score, per-property.
Rating Summary · Chain Average
8.3
Average
Last 90 days
8.5
Median
50th percentile
8.6
Latest
Most recent
Rating distribution
Radar · 02
Per-Platform Ratings
Your score on Booking, Google, Expedia, and TripAdvisor - side by side.
You don't have one rating. You have four. And they're not the same. A chain scoring 8.6 on Booking and 8.0 on Expedia has a problem worth investigating. Platform-level data shows you which audiences have the highest expectations - and which platforms you're underperforming on.
What you see: Avg rating per platform, review count per platform, side-by-side gap analysis, trend per platform.
Rating by Platform
Google & Expedia rated 1–5 · Booking & TripAdvisor rated 1–10
Radar · 03
12-Month Rating Trend
Your current score means nothing without knowing which direction it's heading.
Up from 7.9 twelve months ago, or down from 8.7? That difference determines your next move. The trend is what separates a chain gaining ground from one quietly losing it - and 8.3 looks very different depending on which one you are.
What you see: Monthly average rating chart (12-month lookback), month-over-month delta, trend direction.
12-Month Rating Trend · Chain Avg
Radar · 04
Guest Combinations
Your 8.3 average is a blended number. Find exactly who is dragging it down - and how many of them there are.
It's not just families scoring low. It's families from the UK, at 145 reviews a month. That volume matters. A low-scoring segment with 8 reviews is noise. The same score with 145 reviews is a fixable portfolio problem. Guest combinations give you origin, traveler type, rating, and count in one table - so you know which segments are worth acting on.
What you see: Origin + traveler type + rating + review count, ranked and per-property. Identify underperforming segments by both score and volume.
Guest Combinations · Top Segments
Why ratings data changes what you do
Without Own Your Rating
- You know you have 8,340 reviews.
- You don't know if your average is going up or down.
- You don't know if Booking is outperforming Google.
- You don't know which guest segment is scoring lowest.
With Own Your Rating
- ✓ Your avg is 8.3 - up from 7.9 a year ago.
- ✓ Booking is at 8.6. Expedia is at 8.0 and falling.
- ✓ UK families are scoring 7.8 - 0.5 pts below the chain.
- ✓ You know where to focus this quarter.
Know your rating. Down to the segment.
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